No matter what the situation is, market demand is always the ultimate value of the industry, and innovation is always the fundamental driving force for the development of the industry. In 2012, frozen food as a new industry, how to break the situation? This is closely related to the development of cold chain logistics industry.

　　Food from the production link to reach the hands of consumers, are inseparable from the support of the cold chain. For foods that need cryopreservation to keep fresh, such as aquatic products, fruits and vegetables, refrigeration equipment and refrigeration technology are particularly important. It can be said that the cold chain system to a certain extent for the quality of food on a protective lock.

　　However, the present situation of frozen and refrigerated food logistics in China is not satisfactory. Lack of logistics distribution network; Weak logistics quality assurance system; Wholesale, single variety delivery instead of distribution; Non-supply chain management mode; Low price competition. The marketization degree of the food cold chain is very low, and the third party has little involvement.

　　Perishable food in our country besides part of foreign trade exports, domestic sales of logistics distribution business done by manufacturers and distributors, food cold chain of third party logistics development is very backward, at the same time, the service network and information system is not perfect, accuracy and timeliness is poor, the cost of food cold chain and also loss of goods is very high.

　　Cold chain logistics must integrate the upstream (raw materials, production enterprise and middle (warehousing, transportation), the layout of the downstream (distribution, sales) enterprise distribution, regulate the behavior of cold chain logistics, truly seamless cold chain system, the full integration of cold chain logistics industry to do a long-term development plan, greatly improve the service level of China's cold chain logistics, organization coordination, to promote China's cold-chain logistics urged rapid and stable development of cold chain logistics industry.